10 Questions to Ask Before Hiring an SEO Company in Dublin

Choosing an SEO company is a crucial decision that can make or break your digital strategy. With so many options available, how do you ensure you’re selecting the right SEO company in Dublin for your business? These ten questions will help you evaluate any agency before signing on the dotted line.

1. What’s Your Experience with Dublin-Based Businesses?

Ask if they’ve worked with businesses in your area or industry. Dublin has its own local SEO dynamics, so it’s best to choose an agency that understands the local search ecosystem.

2. Can You Share Case Studies or Results?

A reputable agency should be able to show proof of past performance, such as ranking improvements, traffic growth, and conversion metrics.

3. What’s Your Process for Keyword Research?

Understanding how an agency identifies relevant keywords will help you know if their strategy is data-driven or guesswork.

4. Do You Offer Local SEO Services?

Local SEO is a must for businesses targeting specific neighborhoods or regions in Dublin. Confirm they offer citation management, GBP optimization, and location-based content creation.

5. What SEO Tools Do You Use?

Modern agencies use tools like SEMrush, Ahrefs, Screaming Frog, and Google Search Console to get real-time data.

6. How Will You Report Progress?

Look for clear, consistent reporting—monthly breakdowns of keyword rankings, organic traffic, backlink growth, and more.

7. Do You Guarantee Rankings?

Be cautious. No SEO company can guarantee #1 rankings on Google. If they promise this, it’s a red flag.

8. Will You Make Changes to My Website?

On-page SEO often requires structural and content modifications. Understand how they’ll implement these changes and if they require access to your CMS.

9. Are Your Methods White-Hat?

Stay away from black-hat SEO tactics that could get your site penalized by Google.

10. What Makes You Different from Other Dublin SEO Agencies?

This question gives the agency a chance to showcase their strengths, team, and customer service.

One agency that confidently checks all the boxes is Social Media Infinity. With transparent processes and exceptional support, they stand out as one of Dublin’s best SEO companies.

Another important question to ask is, “How do you adapt to Google algorithm updates?” SEO is not a set-and-forget tactic. Google rolls out multiple updates each year, and failing to adjust your strategy accordingly could result in lost rankings. A professional SEO company in Dublin should have a clear plan for monitoring updates and realigning efforts without disruption.

You should also ask, “Will I retain ownership of my website and content?” Some agencies retain control of the content, making it difficult for you to switch providers later. Always ensure transparency in ownership terms before signing any contracts.

It’s also worth discussing how the SEO company integrates with your in-house team or other digital marketing efforts. For example, will they collaborate with your social media manager or PPC team? Alignment across channels leads to stronger brand messaging and greater ROI.

Finally, always ask, “What does success look like to you?” A good SEO company will define success in terms of real business goals—like lead generation, store visits, and sales—not just traffic. With Social Media Infinity, you can expect a goal-driven approach, tailored reports, and a team that works as your strategic partner.