Are Leadpages Still Relevant? Or Has Unbounce Taken the Lead?

When it comes to creating high-converting landing pages, choosing the best landing page builder is critical. As businesses compete to capture leads and drive conversions, platforms like Leadpages and Unbounce dominate the conversation. But in 2025, with the rise of AI, dynamic design tools, and conversion intelligence, marketers are asking: Is Leadpages still relevant, or has Unbounce taken the lead? In this comparison of Unbounce vs Leadpages, we’ll explore both tools' strengths, weaknesses, and innovations to help you decide which one truly qualifies as the best landing page builder today.

The Role of Landing Page Builders in 2025

Landing pages are no longer just static click-through experiences. They play a crucial role in driving measurable results through modern lead generation tools, A/B testing, AI personalization, and mobile optimization. Businesses now expect their landing page software to offer robust integrations, automation, and conversion tracking  not just pre-designed templates. As such, evaluating which platform remains relevant boils down to innovation, scalability, and ROI.

Unbounce vs Leadpages: Core Features Breakdown

Leadpages: Simplicity and Affordability

Leadpages has been a go-to solution for small businesses and solopreneurs for years. Its easy-to-use drag-and-drop builder, mobile-responsive templates, and built-in pop-ups make it an attractive choice for those starting out.

Strengths of Leadpages:

• Budget-friendly pricing for beginners.

• Clean, user-friendly interface.

• Extensive library of high-converting templates.

• Integrated lead capture forms and pop-ups.

However, the platform is beginning to show signs of stagnation. With limited AI integration, slower A/B testing improvements, and fewer dynamic personalization tools, many power users are exploring Leadpages alternatives that offer more scalability and data-driven optimization.

Unbounce: AI-Powered Performance and Flexibility

Unbounce has increasingly positioned itself as a high-performance solution for marketers focused on ROI. Its Smart Traffic AI tool and dynamic text replacement features are just two examples of its forward-thinking approach to conversion.

Key Unbounce Features:

• Smart Traffic for automatic visitor segmentation.

• Dynamic content based on visitor attributes.

• AMP-ready pages for faster mobile experiences.

• Deeper integrations with CRM and analytics tools.

These features make Unbounce the best landing page builder for marketers running high-volume campaigns or needing detailed customization. The trade-off? It comes with a higher price tag and a steeper learning curve.

Who Should Use Leadpages?

Leadpages remains a solid option for:

• Freelancers or startups on a budget.

• Businesses with limited tech skills.

• Marketers needing quick deployment over complex testing.

Its simplicity, combined with essential lead generation tools, ensures it's still relevant—especially for those who prioritize speed and cost over deep customization.

Who Should Use Unbounce?

Unbounce is ideal for:

• Data-driven marketing teams.

• Agencies running multiple client campaigns.

• Businesses seeking advanced testing and personalization.

With its robust feature set, Unbounce positions itself as not only a Leadpages alternative but arguably the frontrunner in the race for the best landing page builder in 2025.

What About Landing Page Design?

Regardless of the platform, effective Landing Page Design plays a critical role in conversion. Even with the best tools, poor design choices can result in missed opportunities. Whether you use Unbounce or Leadpages, consider working with a design expert or agency to optimize layout, copy, and UX for better results.

Unbounce’s flexibility makes it particularly attractive to designers who want full control over HTML, CSS, and JavaScript, while Leadpages is better suited to templated, plug-and-play design approaches.

Which One Wins in 2025?

While Leadpages continues to serve its core user base effectively, Unbounce has pulled ahead with innovation. Its adoption of AI, emphasis on dynamic testing, and support for more complex marketing stacks position it well for growing businesses.

If your focus is scalability, ROI, and data-driven testing, Unbounce may now be the best landing page builder on the market.

If, however, your priority is simplicity, speed, and cost-efficiency, Leadpages remains a strong contender, but its lack of recent innovation could limit growth opportunities.

Conclusion: Unbounce vs Leadpages – The Verdict

In the ever-evolving digital space, relevance comes down to innovation and adaptability. While Leadpages still caters to small businesses and those seeking quick results, Unbounce for serious digital marketers is proving to be the more versatile and scalable solution. In the ongoing debate of Unbounce and Leadpages, Unbounce now edges ahead as the best landing page builder for 2025 — especially for businesses aiming for performance-driven campaigns. That said, the tool you choose should match your goals, team skill level, and budget. If you're investing in better results, want AI-backed features, and are ready to optimize beyond templates, Unbounce is the clear winner.